While running your firm looks a lot like the reverse peeling of an onion, building layer after layer, at some point you need to quit building on the past and start constructing an entirely new firm. That process of cutting ties with the past is essential…and terrifying. It’s what happens when a child moves out, a bird gets kicked out of a nest, or a student pilot takes off on that first solo flight. It’s probably more likely that you’d associate moments of terror with starting your firm, but it actually requires far more courage to move beyond that initial founding.
I want to discuss four areas where–if you don’t cut ties with the past–you’ll never really thrive.
That First Big Client
You need to lose some clients. I don’t even know what your specific client base looks like, but I can still comfortably predict that you need to lose some clients….