This logo design / identity / branding work was created for the nonprofit Brighter Days in Chico, California. The founder, Dr. Ritchie, is a dermatologist whose mission is to help minimize the effects of chemotherapy or radiation to the skin of cancer patients during or after treatment. The personal attention given to each person is complemented by the valuable information shared by others within the group who are going through the same circumstances battling cancer themselves. Other collateral / print / marketing materials were created once the logo was approved.